Beauty Connections

Text graphic with the phrase "Connect to better beauty" on a light purple background, accompanied by various small, colorful badge-style stickers with messages related to beauty and skin care.

2023

Brand Refresh
Web Design

The brief was to revive Beauty Connections as a retail brand by being more engaging and captivating so that it’s more attractive to its target audience. Together with Studio ASAP, we came up with a brand refresh that is inspired by the vivid and fun world of arcades, because what is beauty if it isn’t fun? We introduced fresher and fun colour to the brand and arcades-inspired typography to complement it. Finding a sweet spot between simplicity - to ensure the brands still shine through, and liveness - to provide a fun experience for customers to shop with Beauty Connections.

Centered text in a circle says 'BEAUTY AND BEAUTY CONCERNS' on a pastel purple and blue gradient background.
Close-up of two smiling women, one with red hair and freckles, the other with blond curly hair and a septum piercing, against a pink background.
Various colorful stickers with skincare and beauty-related phrases and symbols around a vanity with makeup and skincare products, including text like 'Glow from head to toe,' 'Great hair, don't care,' 'SPF always!,' 'Body,' and 'I'm all in for my skin.'
A promotional advertisement for Beauty-Connections offering 15% off on next order using code FNDHJYBFWS, featuring a close-up photo of two smiling women, with text thanking customers, and additional promotional messages in pink, blue, and purple on a blue background.
Collection of skincare and haircare product boxes and tubes on a pink background. Includes brands like Ikoo, Marc Anthony, and others, emphasizing body, skin, and hair care.