Sundae Body is an Australian brand that’s tired of body wash feeling like a ‘have to’ instead of a ‘really want to’. They make body wash feel less like a chore with their whipped shower foams. The brand is rapidly growing and just launched 10 of its SKUs to 1800 Walmart stores across the USA. The mission was to spread the fun ethos of the brand to the new consumer market in the US, from the teaser assets to the launch event elements and social media activation.