Iconic Momentz
Brand Identity
2025
Iconic Momentz is an apparel and print-on-demand brand that transforms the iconic achievements of athletes into wearable merchandise.
It’s a brand rooted in celebrating athletic excellence, capturing not just the game, but the energy, determination, and emotion behind every victory. Studio Full Circle was tasked with developing a visual identity that translates the spirit of sports into a timeless, premium experience.
The client sought a bold yet refined identity that speaks to athletes and fans alike. The goal was to create a look that feels professional, aspirational, and versatile enough to span product packaging, apparel, digital platforms, and promotional materials.
The creative direction focuses on embodying energy, precision, and triumph through sleek, contemporary design. Inspired by modern minimalism and athletic aesthetics, the identity features clean lines, dynamic elements, and a strong sense of motion; mirroring the focus and discipline found in elite sports.
This approach also allowed space for emotional storytelling. Each visual element, from typography to colour, was designed to evoke movement and momentum, aligning with the brand’s core values: resilience, passion, and iconic performance.
Creative Director: Alma Santang
Lead Designer: Dimitri Mahardianto
Graphic Designer: Aji Muhammad