UNBOXED CABINS — Brand Identity

Experience Life, Unboxed.

A sleek, modern brand identity for Unboxed Cabins, offering a refreshing take on tiny home build and coastal escapes in South Australia.

PROJECT SERVICES

★ Branding Package C: Full Brand & Identity System

Sunset over cliffs by the ocean, with labeled sections of the landscape: 'Explore', 'the', 'Charm', 'of', 'Silver', and 'Sands'.

THE CONTEXT

Located in Silver Sands, South Australia, Unboxed Cabins provides modern coastal escapes designed for slow, easy living. The concept behind the brand is to create an experience through architectural art that inspires and enables guests to think outside the box of ordinary life.

THE CHALLENGE

The brand needed to appeal to "The Explorer" archetype; professionals who move fast in their daily lives but crave slow, grounding retreats. The visual identity had to maintain a sleek, modern aesthetic while remaining seamlessly connected to the natural, grounding beauty of its surroundings.

PHASE 1: THE STRATEGY

Disconnect to Reconnect

The brand strategy was built around the idea of finding freedom in the in-between. Unboxed is all about living life more fully. We developed a tone of voice that speaks the way coastal living feels: easy, warm, and grounded without being too pretentious.

Black background with white text that reads "UNBOXED CABINS" at the top and smaller white text at the bottom that says "Brand Guideline—V3.0".
An empty flatbed trailer parked on gravel in a rural area with green fields, trees, white fencing, and rolling hills under a blue sky.
A person holding a red and black spray gun, painting a surface with red paint in a workshop.

PHASE 2: THE IDENTITY SYSTEM

A Logotype with a Hidden Surprise

The goal for the logo was to maintain a sleek, minimalist aesthetic focusing on functionality and practicality. We utilised a clean logotype set in a classic sans serif font. However, upon closer inspection, the logo reveals a delightful surprise, a hidden brand marque that adds an extra layer of meaning. This marque can be extracted and used as a standalone signifier in small spaces where the full logotype loses legibility.

A presentation slide with a modern, sleek logo concept for 'Unboxed Cabins'. The logo features the company name in bold, black letters with a blue square containing a black dot between the words 'Unboxed' and 'Cabins'. The slide includes explanatory text about the logo design idea, emphasizing simplicity, modernity, and a delightful surprise element.
An infographic showing different options for a logo design titled 'Logo Variations' from 2025. The options include different arrangements of the words 'UNBOXED CABINS' with various font styles and placements. The background has a grid for guidance, and some placeholder text explains that the logo is fluid and can be deconstructed and reconstructed within grid constraints.
A wooden pathway leading down a hill towards a beach with waves and a shoreline, with houses and trees in the distance under a clear sky.
Icon of a showerhead with water falling into a bathtub
A smartphone on a red surface displays a 'Disconnected' message on a travel app.
Collection of documents and business cards for 'Unboxed Cabins', with branding, contact information, and sample letterhead on a black background.
BOOK YOUR PROJECT
← BROWSE ALL PROJECT