PURAU COLLAGEN ELIXIR & BANANA BIOME — Packaging Design

Inner Health, Outer Beauty

A cohesive packaging system for PuraU’s Collagen Elixir and Banana Biome range, blending luxury aesthetics with natural wellness.

PROJECT SERVICES

★ Project-based Design Support

Three packaged health supplement products on a tiled surface, with bananas behind them, in a setting with blue and purple backgrounds.

THE CONTEXT

PuraU is a health-conscious brand dedicated to inner wellness. They were launching two distinct product lines: a Collagen Elixir (in Chocolate and Vanilla) and a Banana Biome supplement.

THE CHALLENGE

The wellness aisle is often split between "clinical/boring" and "earthy/crunchy." PuraU needed to find a middle ground: Luxurious yet Approachable. The packaging had to communicate premium quality without feeling artificial, while clearly signalling the key ingredients at a glance.

THE STRATEGY

Nature-Inspired Luxury

Our strategic approach was "Refined Nature." We wanted the packaging to feel like a high-end skincare product rather than a medicinal supplement. By stripping back the clutter and focusing on a clean, minimal layout, we allowed the product's natural purity to take centre stage.

To visually communicate the flavor profiles without using generic stock photography, we developed a custom illustration style. These subtle, minimal line drawings act as the "hero" of the packaging.

Launching multiple SKUs requires a system that scales. We created a flexible layout grid that ensures every product looks like part of the same family, while still having its own distinct personality. Whether the customer buys the Collagen or the Biome, the brand experience remains seamless.

Fresh green bananas, a packet of banana biome supplement, a small bowl of powder, and a spoon on a white background.
A purple package of collagen elixir with white floral line art design, and a small circular approval sticker on top right. Surrounding it are a seashell on the left and vanilla pods on the right, all placed on a light purple background.
Yellow banana parts on a black cutting board, a glass of banana smoothie with a striped straw, a green banana probiotic package, a banana, and a banana peel, all set against a white herringbone tile background.
Assorted snack items including a chocolate bar, a banana, a green apple, a packet of collagen supplement, a small bowl of powder, and a cupcake on a blue background.
A blue package of Puru Collagen Elixir surrounded by broken pieces of dark chocolate on a blue background.
A package of Purus Collagen Elixir powder, a glass of pink-colored liquid with a striped straw, fresh strawberries on a wooden plate, and scattered blueberries on a white surface in front of a white textured tile wall.
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