SUNDAE BODY: SITE REFRESH — Website Design
A Digital Flagship as Fun as the Product
A strategic website refresh for Sundae Body, optimising the user journey to match their explosive retail growth and fun personality.
PROJECT SERVICES
★ Ongoing Design Retainer
★ Experience the site here
THE CONTEXT
Sundae Body had a huge (and fun) brand refresh in 2022 to align more with their target audience. As a result, a new site was born, fully capturing the "whipped, playful, satisfying" essence of the physical product.
THE CHALLENGE
The goal was to bridge the gap between "Brand Vibe" and "Buying Friction." We needed to inject the brand’s signature personality, colours, textures, and tone, without sacrificing site speed or navigational clarity.
